A relationship with a brand can be like a relationship with another person.

Remarks by Denis F. Beausejour on Proctor and Gamble's vision of its role in serving people's needs through web marketing.

Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon.

Academy of Marketing Science Review article describing the application of theory and analysis in the production of advertisements based on a study of young adults and print ads for alcoholic beverages.

For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.

An account planner describes the quest for brand essence. From Salon.

Leading company presents its pitch on the commercial value of expertly crafted brand naming.

a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].

A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade.

"Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."

Gallery of controversial advertisements which clients declined to run.

Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.